Polaroid DUO
Welcome to the Creative Collection Era !
Polaroid DUO elevates instant photography to new heights, seamlessly blending tradition with innovation, capturing spontaneous moments with ease.
Polaroid DUO elevates instant photography to new heights, seamlessly blending tradition with innovation, capturing spontaneous moments with ease.
User Experience Lead
6 Months
Daphne Hernandez
Paola Garcia
Gonzalo Barba
Ricardo Zeron
Ximena Bravo
George Gonzalez
Cristian Tovar
Wendy Gyek
Miguel Kuri
Andre Mendez
Eric Mendez
Product Strategy
User & Market Research
Industrial Design
Design Systems
These are currently the most loved products in the instant photography industry
Rates based on: Amazon, Mercado Libre and Youtube
These are the values that users write when making a purchase decision
People love compact sizes for these types of cameras. This allows them to fit into any situation, removing friction that stops people from using these products.
People enjoy getting creative when editing their photos. Whether it's applying filters or adjusting light, having control over the outcome is crucial.
The main target for these cameras are amateurs. The easier they are to use, the more likely they are to be loved by users.
Although people know these cameras aren't professional, they still look for color fidelity, light accuracy, and framing that matches what they saw in the viewfinder.
People appreciate a variety of product aesthetics to choose from. They love when a product somehow reflects their personality.
Those where the journey and discovery matter as much, if not more, than the destination.
- Products that are easier to carry around
-Quick responsiveness and adaptation
-Beautiful and consistent results
-Bulky products with too many attachments
-Disappointment if photos come ugly / empty
-Worried about the loss of photographs (moments) if the films runs out
Individuals seeking support in discovering the next exciting opportunity.
-Beautiful and consistent results
-Eye catching design (more than a phone camera)
-Quick responsiveness and adaptation.
-Tied to only an option therefore they need multiple products
-User gets frustrated over money loss
-May get bored if the product only does one thing
Lack of film or memory
To big to carry everyday
Unexpected printed results
Lack of personalization
We talked, listened, and met with potential users to test physical and digital prototypes of our early ideation concepts.
This helped us gather valuable insights for further development
Polaroid DUO revolutionizes instant photography by effortlessly combining classic elements with modern advancements,
making it simple to capture spontaneous moments.
